In 2006 clothing stores such as Le Chateau, TopShop, H&M, and Urban Outfitters began selling keffiyeh/kufiya type scarves. Not long after, the stores withdrew keffiyehs from their clothing racks, after a pro-Israel activist deemed them supportive of terrorism. Even though they denied the allegation and stated that they had nothing to do with terrorism, they still changed the name of the scarf from ‘ati-war woven scarf’ to ‘handstooth desert scarf’.
A similar incident occurred at Dunkin Donuts. The reason is, Rachael Ray, a spokesperson for the company, wore a scarf similar to a keffiyeh in a television advertisement. There was excitement and controversy (pro and con), especially after being triggered by a statement by Michelle Malkin, a Fox News commentator. In his blog he wrote “The keffiyeh has come to symbolize murderous Palestinian jihad”.
What’s with the keffiyeh? Check out the reviews that we have compiled from various sources.
Keffiyeh Trend in the West
In the West, keffiyeh has become a fashion trend. Celebrities such as David Beckham, Kanye West, Colin Ferrell and Ricky Martin, as well as young people and young people, are busy wearing them. Fashion designers are, of course, at the forefront of fashion. Gulliano and Belenciaga go to badaktoto two designers who became mainstream in keffiyeh creation in the West.
Keffiyeh has become very familiar in Western fashion. Re-created by designers, coloring the catwalks, and becoming popular in the hands of celebrities. “Designers have always been attracted to the exotic style of the East and imitated it in their collections,” wrote Safana Zahili in her article, “Kaffiyeh Scarves: Fashion or Politics?”
After entering the West, keffiyeh became colorful. Not just black and white as is commonly used by Middle Eastern people. How to wear it: fold it into a triangle, then wrap it around the neck and tie it at the back, so that it forms a V at the front. To be sure, try watching Kayne West’s video, Can’t Tell Me Nothing.